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The more you can create your content around your target market's needs and wants, the better success you will enjoy, and this tool crawls tens of millions of social and web profiles to share the insights you need on your audience.Ĭost: From FREE for 10 searches per month to $225 per month for 500 searches Google Trends SparkToro positions itself as a way to 'Instantly discover what your audience reads, watches, listens to, and follows.' When it comes to planning your content strategy, it is absolutely imperative that you know who you are targeting and what their interests are. It is a great way to motivate you to keep on top of a regular publishing schedule, and the SEMrush Marketing Calendar is the perfect tool to help you to do this.

Planning a content strategy around a calendar will help you be accountable and take the steps needed to regularly drive growth. Once you have identified the content that you want to create, you need to map out a solid editorial calendar and stick to it. Just enter a subtopic and see related articles and questions being asked in real-time.Ĭost: From $99.95 per month (but this includes an entire sweet of content, SEO, PPC, and social media tools) SEMrush Marketing Calendar The SEMrush topic research tool makes it a quick and easy process to come up with a whole host of potential ideas around your core topic in just minutes.

Topic research is one of the most effective ways to quickly come up with ideas to explore further and to inspire your content plan. Content Research and Planning ToolsĬoming up with ideas and inspiration for your content is one of the most difficult parts of the process, yet one of the most important.Ĭreating content without a solid plan makes it harder to focus your efforts and drive success, but there are a whole host of tools that are perfectly suited to helping plan and research your content. Use this list to find a new tool to try or a resource to check out the next time you create content and improve your marketing efforts.

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